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Retorikk og reklame - reklamedesign. I denne ressursen ser vi på korleis reklamedesignarar nyttar ulike måtar å dramatisere bodskapen på. Deretter skal elevane designe sine eigne reklamar. Lesing og skriving av samansette tekstar er ein viktig del av både norskfaget og mediefaga. I ressursen Retorikk og reklame - reklameanalyse øver.
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En kort video som viser appellformene etos, logos og patos brukt i reklame. Videoen kommer også innom noen virkemidler reklamen benytter seg av.
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Logos, etos og patos. Reklamer bruker også retorikk for å få seerene sin oppmerksomhet, dette ved å spille reklamen på troverdighet, fornuft eller følelser. Med dette vil produsentene overbevise seerene . ---. Eg har då velgt et plakat som er en reklame frå Statens Veivesen. Denne reklame er henta frå en annonsekampanje som Statens.
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I denne elev-rettede video forklares ordene: appellere og retorik samt appelformerne: etos, logos og patos med eksempler. Videoen er henvendt til Folkeskolen.
An Introduction to Persuasive Advertising vs. Informative Advertising
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10 - Starbucks. Starbucks, the global coffeehouse chain, features a distinctive, recognisable logo. The Starbucks logo consists of a twin-tailed mermaid, known as a siren, encircled by a green ring. This logo has become synonymous with the brand's commitment to providing premium coffee and a unique café experience.
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Appelformer Filosoffen Aristoteles har formuleret tre appelformer, som han mente kunne bruges af retorikere, når de skulle overbevise deres modtagere. Disse tre appelformer har vist sig at være meget anvendelige i arbejdet med argumentation. De kaldes for hhv. etos, logos og patos. Hver især bliver forklaret nærmere herunder. De tre appelformer
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